Kelsey Weigl, B.Des
An experienced Edmontonian designer. Eager and ready for a new creative brief.
As a graphic designer with a rainbow of experience, I have tweaked my ability to think creatively and develop new ideas to produce a wide variety of design work.
This includes creating new brands, system-wide campaigns, marketing collateral, fundraising initiatives, engaging print media, and digital graphics for websites and social channels.
Paired with developing merchandising display solutions and large-scale visuals for retail locations, I’ve got what it takes.
See the wide variety of projects below and let’s talk!
Sure, my personal style is cheerful and vibrant. But surface pattern design is only part of my passion!
I’m a pro at working with an established brand, coming up with original and clever solutions to keep things fresh. Where should we start?
Recent Collaborations
Custom illustrations bring vibrant, bold designs to a variety of projects, including tea towels and garments. These colourful and quirky patterns transform everyday items into standout pieces, reflecting a passion for visual communication and surface pattern design.
Featured collabs include; Et cie Studio, Wrappr, Cotton+Steel, Geometry, Buff, Be Breast Aware, Caposhie and Lot 34.
Be Breast Aware Campaign
Branding & style guide
Custom illustration
Print & swag
Website collateral
[2022]
Be Breast Aware is foremost an awareness campaign targeting women aged 30-49 years for the early detection of breast cancer. The project was to create striking imagery to peak interest and educate women on this important topic. 8 messages/statistics are showcased. Spreading both information and hope. To start meaningful conversations.
Aspen Coffee Roasters
Branding & style guide
Stationery
Packaging & retail
[2018-ongoing]
Aspen Coffee Roasters, located in Edmonton, specializes in meticulously roasted specialty coffee sourced from around the world, offering a premium coffee experience in a cozy café setting. A cohesive branding strategy for Aspen, including logo, stationery, packaging, and retail design that reflects their artisanal approach and commitment to quality and community.
WizCap Realtime Reporting
Branding & style guide
Stationery & print collateral
Photoshoot direction
Full web design
[2023-ongoing]
A full-scope project spanned from designing a fresh, modern logo to developing a visually engaging website, reflecting this court reporting firm's professional expertise. Aiming to capture the essence of Edmonton's stunning nature and unique architecture with thoughtful imagery and highlighting the asterisk symbol, emphasizing the precision and accuracy critical to their work.
wizcap.ca
Lansdowne Community League
Branding & style guide
Website & e-newsletter
Social Media
Print flyers
[2022-ongoing]
A fresh new look with a branding update, a redesigned website, and active social media channels. Plus, a monthly e-newsletter was created to share news and events, inviting the community to get involved.
lansdownecommunityleague.com
Logo Gallery
Impactful logos that capture the character of a company, blending creativity with strategic visual communication. Leaving a lasting impression.
Print Design
Extensive print design experience includes everything from small, eye-catching stickers to large-scale trade show materials and retail signage. And everything in between. Bold visually striking and effective communication across all mediums.
Kelsey Weigl, B.Des
-hello@kelseyweigl.com
-780.405.9177
-Edmonton, Canada